I graduated from Texas Tech University in 1984 with a BFA in Graphic Design. After discovering the excitement of Advertising, I pursued a career as an Art Director, and later became a Creative Director on a national account at one of the largest promotions agencies in the U.S.. During an stay there, my group introduced national initiatives- including research and creative development on prospective new brands and packaging.

I made the transition in 1999 to internet-based advertising focused on the (then new) CRM business model. I supervised the design and production of web sites and additional components for several national multi-brand corporations.

Following the disastrous events of September 11, 2001 and the resulting economic fallout, I started my own studio providing graphic design, computer services, and web site construction. With every new project, knowledge about the medium and how to better execute smart web sites increases exponentially. This self-powered cycle of new learning is passed along to subsequent projects, keeping my passion for this incredibly dynamic means of communication ongoing.

I like 'looking under the hood'.

Overall, I am a designer and I still remember how to use pencil and layout paper. I love to work on advertisements, promotional items, logos and corporate identity, but I'm also a designer who knows code. I'm happiest when I'm working with, or problem-solving, HTML, PHP, CSS, or something similar.

I employ the latest version of the Adobe Creative Suite software, which includes Photoshop, Illustrator, DreamWeaver, InDesign, and Acrobat. When providing clients print-ready mechanicals for brochures, posters, advertisements and other collateral, high resolution PDFs are usually all that is required by the better printers. However, if full project folders are needed for any reason, these are happily sent on request.

When working on a web site I also use both Photoshop and Illustrator, each where appropriate, along with DreamWeaver and Fetch (an FTP program) to edit code and upload graphics. I do some work in Flash on occasion, but I try to use it only in moderation when and where needed to accomplish a specific purpose. Flash is a neat application, but it's no substitute for good content.

When working on a web site in particular, I believe the design phase doesn't end with an Illustrator or Photoshop file. Even if a separate programmer is enlisted to build out the architecture due to complexity, the designer must have a working knowledge of code to collaborate with the programmer in order to achieve the desired results- both aesthetically and operationally.