Chris Roberts: Bio
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I graduated from Texas Tech University in 1984 with a BFA in Graphic Design. After discovering the excitement of Advertising, I pursued a career as an Art Director, and later became a Creative Director on the National and Field Divisions of the Pepsi account at Tracy-Locke Advertising in Dallas, Texas. During an
11-year
stay there, my group introduced national initiatives for all Pepsi brands, including research and creative development on prospective new brands and packaging.

Following Tracy-locke, I made the transition in 1999 to internet-based advertising at Targetbase Interactive. There, I supervised the design and production of web sites with CRM (Customer Relationship Management) components. Among those clients were Kraft Foods, Fisher-Price and the Shering-Plough Corporation.

Following 9/11 and The Great Layoffs of 2001, I started my own studio providing graphic design, computer services, and web site construction. With every new project, knowledge about the medium and how to better execute smart web sites increases exponentially. This self-powered cycle of new learning is passed along to subsequent projects, keeping my passion for this incredibly dynamic means of communication ongoing.

My wife, son, and I now live in Barcelona.